Daimler Rides on “Mario Kart 8” Game to Sell Mercedes SUV

(FINNBAY) – Munich, 31 May 2014. A new ad from Daimler’s Mercedes-Benz has upgraded Nintendo’s superstar Mario’s wheels. New Mario Kart 8 game offers players an opportunity to drive the new Mercedes-Benz GLA compact sport-utility.

According to sources, Daimler said the game’s release coincides with its rollout of the new vehicle in Japan, so the co-promotion made sense. Though, Mercedes has released a GLA ad, in which Mario drives the vehicle in animation and live action.

Last year, Daimler used the “Gran Turismo 6” game to unveil its AMG Vision concept car. Watch the Mercedes ad.

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