Ulrich Retzlaff Returns to Public Interest Registry’s (.ORG) Experience

(FINNBAY) – Helsinki, 3 March 2014. The Director Channel Management of Public Interest Registry, Mr Ulrich Retzlaff, had an exclusive interview with FINNBAY’s journalist Hamza Amarouche last Friday on 28 February. FINNBAY was officially accredited to the World NGO Day 2014 event in Helsinki.

Retzlaff spoke about Public Interest Registry (PIR) – an active Non-Governmental Organization (NGO) based in the United States that serves for the interests of the public. Public Interest Registry is a Virginia-based not-for-profit created by the Internet Society (ISOC) in 2002 to manage the .ORG top-level domain.

Also Read: Minister for International Development Pekka Haavisto and Finland Empowering NGOs and Civil Society Worldwide

Retzlaff says, his organization has been working with people around the globe who are engaged with their “brand’” to bring their niche communities online.

Pir Image

Courtesy of PIR

In response to a question about ways his institution empowers people, Retzlaff believes that NGOs give opportunities to people in raising their voice. For example, PIR enables communities all around the world to have the chance to have a secured online space: a place that identifies them with what they stand for.

Retzlaff explains that there are two ways of engagement for the communities at PIR: marketing and policy. The marketing engagement includes having NGOs to create their own domain name(s) with PIR and the policy engagement includes fostering the idea of making the net free (together).

Also Read: Government Empowers Five New NGOs for Development Cooperation

When Public Interest Registry started in 1985, the internet was already in a fast-paced phase. During that time, the .ORG name was the only original top level domain together with dot-com and dot-net.

“PIR is more than a cause. It’s a calling,” says Retzlaff.

Learn more about PIR at pir.org

About Hamza Amarouche

Hamza is a senior journalist at FINNBAY. He specializes on events, cultural and social matters happening in Helsinki, Finland.

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